Showroom Hours: Monday - Saturday 11AM - 6PM

Tax Free Holiday Sale August Newsletter

The Maple Street Monitor

"Nighttime at the Shop" photo by Keith Hicks

TAX FREE HOLIDAY SALE

8% OFF
08/01/14 & 08/02/14


Greetings from Maple Street Guitars --

MAPLE STREET JOINS "BACK TO SCHOOL" TAX HOLIDAY

Beginning on Friday, August 1st  through Saturday, August 2nd, Maple Street Guitars will offer an 8% (no tax) store-wide discount to welcome in the new school year and usher in our fall specials.  We have great guitars, basses, mandolins, banjos, and ukuleles in all price ranges— effects pedals, amplifiers, microphones, and multi-effects processors— and tons of cool new accessories to choose from.  Whether you are pickin' and grinnin' on your back porch next to the fire, or getting ready to hop on your tour bus to Madison Square Garden, we cater to all of your fretted instrument needs!
 

*Instruments and amplifiers on consignment are not included in sale.

Featured Inventory of the Month

Santa Cruz VJ
THE GUITAR ENTHUSIAST’S GUIDE TO BEATING THE HEAT
 
     Well, dear readers, it happened again.  Summer has arrived.  Here in Southeast, the sweltering heat and steam of summer usually encourage one to revert to their most primal lethargic impulses: wearing as little clothing as possible, sitting very still, drinking cold things (preferably those that help you forget your present discomfort), and only exerting oneself enough to eat that which dares come within reach.  Yet, lately in Hotlanta we’ve been enjoying unusually mild days—for example, a 4th of July with temperatures barely touching the 80’s is enough to provoke existential quandaries or alien conspiracy theories in a native, such as myself.   In the absence of typical soul-melting heat, a person could become a touch overconfident with their guitar. But, even during such a rare blissful reprieve, there are summer-related risks that any responsible guitar owner should consider before gleefully traipsing off to the next pool party with their favorite six string.  The following tips are mostly common sense, but, as we all know, sometimes common sense comes from someone else’s expensive lesson!
 
  1. Direct sunlight = heat energy.  Heat is bad for guitars, really bad.  When guitars are exposed to heat for any prolonged period of time, things can go wrong in a big way.  Most guitars are made with water soluble glues, which will soften with applied heat.  While under string tension, these glue joints will often fail once they get hot. For example, the most common heat-related malady is probably a lifting or separated bridge.  But heat exposure can also result in loose bracing, top or back separation, top distortion, and finish crazing.  During hot times of the year, one should be very careful to avoid using or storing their guitar (even in its case) in direct sunlight, which will create the hottest and driest conditions.  Even in an air-conditioned environment, direct sunlight can heat up a guitar by a surprising degree (pun intended), or result in issues like finish discoloration. 
 
  1. Also related to direct sunlight, leaving your guitar in the car (particularly when parked in the sun) is just a bad idea during any time of year.  Not only is it a great way to get your guitar stolen, but your guitar can get hot in a car really fast!  We often encourage customers to put themselves in their guitar’s position and apply a bit of the golden rule: if you would not like to spend an August afternoon in your car, neither would your guitar!  That said, if you must store your guitar in the car, remember that the trunk will be cooler than the cab (which acts like a greenhouse convection oven), and parking in the shade with cracked windows can dramatically reduce the temperature inside the car.  
 
  1. A well-insulated case and/or thermal case cover can offer additional heat protection, though they are not impervious to heat.  For those protecting very expensive instruments, a light-colored flight case is well worth the investment and has the added benefit of repelling heat.  We stock both Hiscox and Calton flight cases, which get top marks for general protection but are also available in light colors. 
 
  1. Guitars do not like insect repellent and suntan lotion!!!  Insect repellant in particular is very caustic, and will readily interact with or melt a guitar’s finish.  We first witnessed the effects of this phenomenon on a customer’s Custom Shop Martin, which he was playing on his porch after having sprayed repellant on his arms.  The guitar’s finish was nuked and the guitar had to be re-finished at considerable expense—don’t let this be you!  Incidentally, this individual later reported that the repellent can have the same effect on a boat’s fiberglass windshield…
 
  1. Moderate moisture is good for a guitar, but excessive moisture is not!  Prolonged exposure to humidity levels in excess of 80% can wreak havoc on a guitar, to the point where it just starts falling apart.  Solid wood guitars in particular readily absorb and release moisture, and in very humid conditions they swell and warp.  All in all, a little poolside fun with the guitar is okay, but a summer spent sharing James Taylor with natives in the Amazon or reinventing oneself as a bohemian New Orleans busker is not advisable when it comes to the health of your prized acoustic guitar.  And, to be very clear on one topic, a guitar should never be used as a canoe paddle unless: a) it is a carbon fiber guitar (e.g., Rainsong, CA, Blackbird), or b) you’re lost on the way to Aintry, the sound of banjos is encroaching, and you’re out of arrows and hard liquor (in which case the situation is dire indeed).
 
  1. Balmy hot conditions and your sweat can cause strings to oxidize and die more readily, especially at the beach where there is salty air.  Coated strings, which prevent oxidation and preserve tone, can make life a little more laid back in the summer.  Coated strings are also a good idea for guitars that live in vacation homes, as they effectively ensure that your guitar will sound good even if it hasn’t been touched in months.  Some popular brands of coated strings that we offer include: Elixir, EXP, Martin SP Lifespan. 
 
  1. Hot and humid conditions can definitely have an impact on your guitar’s playability.  It is not uncommon for a guitar’s action to rise in the summer months and fall in the winter months (when conditions are more cold and dry).  We often advise customers to have a separate “summer saddle” made rather than modify their existing saddle.  This will make it easier to quickly (and inexpensively) compensate for future seasonal shifts in the guitar’s action.
 
  1. Finally, if you are really concerned about exposing your prized guitar to the risks of summer (or harsh climate conditions in general), then don’t!  Obtaining the proverbial “beater guitar” for such occasions is never a bad idea.  A guitar with all-laminate construction (or laminated back and sides) can be very durable, not to mention less expensive than major repairs on your baby!  When it comes to less expensive guitars, we always have great options that have been vetted and professionally setup here at Maple Street Guitars.
 
 
     I will sign off with the hope that both you and your guitar enjoy a fun, music-filled, and safe summer.  Should you find yourself in need of a bit of a guitar oasis, by all means come darken our door.  And we’ll all keep our fingers crossed for a cool breeze in the meantime.
 
Lindsay Petsch     
 
 
If you read last month's edition of the Monitor, you might have read the article about Lindsay and Keith's travels to the Taylor Guitars factory in El Cajon, CA.  Taylor took exceptional care of the guys — they were full of craft beer, steaks, and some of the best tacos that either of the two of them had ever eaten by the time they boarded their plane home.  The real mission of the trip was not indulgence, but was spending the day selecting premium tone woods with guitar building guru, Andy Powers.  Andy was passionate, informative, and personable, and really went the extra mile to help us concoct some incredible instruments.  These instruments are arriving daily and are more impressive than we ever could have imagined.  See below for a video of the wood selection process...

Selecting Woods with Andy Powers

 
Selecting Woods with Andy Powers
Watch the Video
44 views

Featured Customer Video of the Month

 
"Foggy Mountain Breakdown," as performed by the Holder Brothers
Watch the Video
303 views
Don't forget the TAX FREE SALE will only be offered on August 1st and 2nd.  Please stop in and see us throughout the remainder of the summer and check out some of our wonderful inventory.  Stay tuned next month for more from your favorite guitar shop!
 
     Your Friends at Maple Street Guitars     
Share
Tweet
Forward
Copyright © 2014 Maple Street Guitars
All rights reserved. 
You are receiving this email after opting in at our store or on our website.

Our mailing address is:
Maple Street Guitars
3199 Maple Drive, N.E.
AtlantaGA 30305


unsubscribe from this list    update subscription preferences